Ilana Levine: Celebrating Women and Broadway with the Broadway Makers Alliance

Over a year ago, our original members met at BroadwayCon 2018. We bonded over our love of Broadway and the fact that we had all somehow taken this passion and turned it into a business.  We also talked about the challenges and struggles of running our own business and the loneliness of entrepreneurship. We shared a collective dream of a community. A community of people, doing what we were doing, that could help others.

8 months ago, July of 2018, we followed Lin’s advice “Make your own favorite thing”!  Our little group of 8 makers came together and formed the Broadway Makers Alliance.  We all hopped on a Zoom call, talked about our hopes and dreams, our struggles and strife in business land, and decided to create the community we’d been pining for, to support and foster Broadway adjacent businesses like ours.

7 months ago, Alisa dreamed a bit bigger and asked the group if we’d like to host a panel at BroadwayCon focused on Broadway Makers.  Of course, we said Heck, Yes!

6 months ago, we had our “debut” at Broadway Flea where we raised over $2000 for Broadway Cares Equity Fight’s Aid

And …

6 weeks ago at a little thing called BroadwayCon, the Broadway Makers Alliance hosted a panel featuring some of our member makers – who, unintentionally, all happened to be women.

Today – at the beginning of Women’s History Month, we are able to share it with you thanks to Ilana Levine and her phenomenal podcast, Little Known Facts(

Listen Here:


Dr. Drama: Jelani Alladin – Wildest Dreams

As we bid a fond adieu to Jelani Alladin in Frozen – The Musical – Take a look at Dr. Drama’s (one of our maker members) interview with the new Broadway superstar!

“Making my Broadway debut was the most emotional experience of my life. For years you train and work your butt off, for this one moment; that is singularly yours and something no one can ever take away. It was a moment of absolute bliss, but mine was a shared moment with everyone who has ever poured something of themselves into my life. I was so grateful that day for my family, my past teachers, my friends and my current co-workers. The whole day I had an unbreakable smile.”


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Broadway Themed and Made with Love: Our Valentine’s Day Gift Guide


Valentine’s Day is right around the corner, and we are here to help you find the perfect gift for your theatre loving loved one!


For your Best Friend:


“For Good” Best Friends Bracelet Set

Shop: Summer of String
This Wicked the Musical hand knotted friendship bracelet set is the perfect gift to share with your best friend.


For your favorite Broadway fan of any age:


Personalized Broadway Show Logo Name Art

Shop: Bull City Studio
This one-of-a-kind gift is sure to be treasured by your loved one! The name of your choice is painstakingly arranged using the letters from the logos of your favorite Broadway shows on either 8×10 or 11×14 card stock. Printed in high definition with quality ink, your art print is ready to frame and gift. Please allow one week between order and shipment, although most proofs are mailed within 24 hours.

For your fashionable love:


“Measure in Love” Bag

SCENERY makes bags and accessories out of retired theatrical materials, and donates a percentage of every purchase to TDF to take kids to see theatre in New York City! When a show moves out of a theatre, some curtains remain. Black drops, called legs or wings, hang on either side of the stage separating the world onstage from the world offstage. They are not owned by any one show, but used to tell many stories. Now these retired legs have a new story, with this Rent inspired message. “Measure in Love” this Valentine’s Day, and always.

For anyone you’re bananas for:


pin back button set: king kong

Shop: Broadway Buttons
This is a fun pin back button set featuring images from the groundbreaking Broadway musical, King Kong. It has two (2) buttons, one 1″ button of our Heroine, and one 2.25″ button of the show’s namesake. Keep both buttons for yourself, or share one!

His & Hers: For anyone who brings Color into your life:


Love Always T-shirt

Shop: Broadway Wiz
Spread the love with this positive message! Inspired by the moving speech delivered by Melissa Anelli at BroadwayCon 2017, this t-shirt is the perfect gift for your friends, family or loved ones. A portion of all the profits goes to support BC/EFA.

For anyone who brings Color into your life:


Coloring Broadway Coloring sheets

Shop: Coloring Broadway
Broadway + Coloring + Chocolate = The PERFECT Valentine’s Day gift for that special someone you know LOVES the theatre!
For our Broadway Romantics: Spend an evening connecting over Broadway love songs from Waitress (Ogie’s song “I love you like a table” or Hamilton’s “Helpless”.  Bond over your love for Dear Evan Hansen, Newsies, or Mamma Mia.  Put on your Broadway playlist, sing a few show tunes, get those Sharpies out, and let the Creativity flow. 🙂

This Sunday, RENT LIVE airs on Fox! Will you be watching?  We certainly will!

RENT is the latest in a series of made for TV adaptations of Broadway Musicals, and the exposure of our beloved musicals to a wider and new audience could not make us happier.

We would love to share the experience with you! Join us on Instagram @broadwaymakers for a look at how some of our makers are celebrating, and some fun RENT inspired merchandise, so that you can remember to “measure your life in love.”  If we only have 525,600 minutes a year, we’d happily spend as many of them with you as possible.

Don’t forget to tune into FOX this Sunday at 8/7c for RENT LIVE!

Pamela Littky/FOX

A Makers Gonna Make at BroadwayCon

BroadwayCon is the ultimate theatre lovers convention, held in New York City each year. This year brought no shortage of Broadway celebrities, makers, and fans. The community of theater lovers at BroadwayCon is a wonderful smattering of every child and adult who may have always felt somewhat, let’s say, “different” at home. This is where they come each year to find acceptance and a family they never know exists. From panelists to celebrities, to volunteers and makers, each person leaves with a sense of finding something new and exciting. Dare I say, at BroadwayCon, you will be found.

Between the continuous singing of kids throughout the weekend and the random celebrity sightings, or autograph sessions lie something equally as unique as the fans who attend BroadwayCon: the makers. These are the amazing people who come to the convention each year to sell their creative goods. These makers make unique Broadway-themed goods like pillows with your favorite lyric printed on the front, crocheted dolls of your favorite musical theatre character, or a scented candle based on your favorite show. Some even provide services like blogs and podcasts, or even Broadway walking tours.

When a Broadway fan sees their favorite Broadway quotes or characters uniquely crafted by these makers the fan has a moment that validates this “different”, maybe crazy, weird thing they love, theatre. The characters and lyrics they experience on the stage and on the cast album don’t just belong there. They can be everywhere that fan wants them to be like the doll, the pillow, or heck there’s even a Broadway-themed fitness video. All of the work of these creative makers pays off for the fan.  When the maker makes, they create a world that says we’re different too. We love this and we love you.

Check out some of our makers showing off their goods in this TheaterMania video below with Broadway’s Jenn Colella!

Broadway Makers Alliance raises over $2,000 for Broadway Cares/Equity Fights Aids

The Broadway Makers Alliance made their debut at the 32nd Annual Broadway Flea Market & Grand Auction on September 30, 2018. With 65 participants in our giveaway, including purchases from donated items, the Broadway Makers Alliance raised over $2000. Every dollar raised goes to support Broadway Cares/Equity Fights Aids.

Our giveaway included items donated by Scenery Bags, Broadway Dolls & Guys, Dr. Drama, Broadway Goes Pop, Coloring Broadway, and Custom Broadway.

Companies who donated items for sale at our booth included
 Broadway Ducks and Broadway Wiz.

Congratulations to our winner! We hope you enjoy all of your Broadway goodies!

Black Friday Broadway Matinees from Petite Seat



Anyone in NYC and need something other than Shopping to do on Black Friday?  Petite Seat (a member of the Broadway Makers Alliance) has put together a list of Broadway Musicals that will be offering Matinees on Black Friday (along with their age recommendations for youth attendees).

Sitting in a theatre on Black Friday sounds divine!

Did you know that the day after Thanksgiving is not only a great time for shopping, but it’s also a fantastic time to catch a Broadway Matinee! Most shows offer a Friday matinee.

Here is a list of all the family-friendly Broadway shows that have a performance the afternoon following Thanksgiving – Friday, November 23rd at 2PM, along with our Petite Seat Age Recommendations. Remember to use one of our favorite tips too – purchase directly from the theatre box office to save on fees! Use this week to purchase tickets – many of these shows may be sold out by next Friday!

Visit our website for full details and tips on each one at!

  • Aladdin: Ages 5+
  • Anastasia: Ages 8+
  • Frozen: Ages 6+
  • Harry Potter and the Cursed Child (Part 1): Ages 10+
  • The Lion King: Ages 6+
  • My Fair Lady: Ages 10+
  • Once on This Island: Ages 10+
  • Phantom of the Opera: Ages 10+
  • The Play That Goes Wrong: Ages 6+
  • School of Rock: Ages 7+
  • Wicked: Ages 8+

If you go … let us know what you see!